Updated July 2026
Best Owner-Operator Companies in La Crosse, Wisconsin (July 2026)
For owner-operators in La Crosse, Wisconsin, Lanefinder tracks 586 carriers as of July 2026. ROLLING ON WHEELS LLC leads with an average gross weekly revenue of $5,500. INLAND EMPIRE LLC follows at $7,875/week gross. Wisconsin freight moves on I-90 / I-94 through Milwaukee and Madison, with dairy and food processing as the dominant outbound commodity and paper and packaging manufacturing in the Fox River Valley generating consistent industrial loads.
What changed in July 2026
We just started tracking monthly changes for this view. Check back next month to see how rankings have shifted.
Where La Crosse, Wisconsin differs from the Wisconsin baseline
| La Crosse, Wisconsin | Wisconsin top 50 | Delta | |
|---|---|---|---|
| Average weekly pay | $6,625 | $5,295 | +25% |
| Sign-on bonus rate | 26% | 32% | -6 pt |
| Riders-allowed policies | 88% | 78% | +10 pt |
Source: Lanefinder index, July 2026
Among the figures above, average weekly pay is where La Crosse, Wisconsin differs most from Wisconsin — 25% above statewide.
Where owner-operator pay is strongest in La Crosse, Wisconsin this month
The top of the list is ROLLING ON WHEELS LLC at $5,500/week. A few names below the top earn more on a weekly-pay basis but rank lower on the composite.
#1ROLLING ON WHEELS LLC — $5,500/wk
ROLLING ON WHEELS LLC is number-one in La Crosse, Wisconsin this month on the composite ranking. ROLLING ON WHEELS LLC's FMCSA score is strongest on driver fitness — 96th percentile. ROLLING ON WHEELS LLC responds to driver applications more reliably than the La Crosse, Wisconsin median.
#2INLAND EMPIRE LLC — $7,875/wk
INLAND EMPIRE LLC pays above the 84th percentile on gross weekly revenue for the La Crosse, Wisconsin market.
#3WINNERS TRANSPORTATION LLC — $2,437/wk
WINNERS TRANSPORTATION LLC ranks in the 96th percentile for hours-of-service compliance on FMCSA SAFER data. WINNERS TRANSPORTATION LLC responds to driver applications more reliably than the La Crosse, Wisconsin median.
Also in the top 10: #4 TITANIUM AMERICAN TRUCKING INC at $6,250/wk, #5 OVERLOG INC at $3,613/wk, #6 WIDER GROUP INC at $6,250/wk, #7 BLUE LIGHTNING LOGISTICS at $7,000/wk, #8 BB8 FREIGHT CO at $12,666/wk, #9 DAHL TRUCKING LLC at $3,750/wk, #10 C & G TRANSPORTATION INC at $7,500/wk.
Lane mix and benefits across La Crosse, Wisconsin
7% of La Crosse, Wisconsin's active CDL postings are regional and 93% are OTR; local plus semi-local accounts for the rest (0%).
Guaranteed pay is on offer at 2% of La Crosse, Wisconsin postings; dedicated routes at 26%; take-truck-home at 93%. Pet-friendly policies appear at 75% and riders-allowed at 71%.
Driving CDL in Wisconsin
Wisconsin freight moves on I-90 / I-94 through Milwaukee and Madison. Dairy and food processing are dominant outbound commodities — Wisconsin's reefer freight is a national-scale segment. Paper and packaging manufacturing in the Fox River Valley generates consistent industrial loads. Great Lakes ports at Green Bay and Superior handle bulk cargo. Cost of living is moderate. Wisconsin has a high graduated state income tax. Winter is severe — lake-effect snow off Lake Michigan affects the eastern third of the state; ice and salt corrosion eat equipment faster than southern states.
Related guides
- Best trucking companies in La Crosse, Wisconsin
- CDL driver salary in La Crosse, Wisconsin
- Best owner-operator companies in Wisconsin
Where this data comes from
Compensation (30%): pay percentile + sign-on bonus + guaranteed pay + settlement frequency. FMCSA safety (25%): weighted percentile across vehicle maintenance, unsafe driving, hours-of-service, driver fitness, and controlled substances. Benefits (25%): hiring-type-aware. Operational (20%): driver-application responsiveness, modulated by fleet scale. Updated July 2026.